my story, briefly
From state finalist sashes to strategy decks.
Five chapters, one through-line: figure out what makes content work, then help other people do it without the gatekeeping.
before
2022
2022–24
aug '24
nowhi, i'm
MalavikaChitoor
Half an hour with me, on your stuck thing — your grid, your pitch, your next brand deal. Plus digital products and free tools, built from a few thousand posts and a Miss India crown.
✦ Miss India finalist📺 Himalayas national campaign✨ 6,000+ creators in my corner
MALAVIKAvol. 01
issue 01
apr '26as seen with —
HimalayasMiss IndiaLakméNykaaSugar CosmeticsPlumMamaearthWOW Skin ScienceForest EssentialsThe Body ShopMyGlammBiotiqueHimalayasMiss IndiaLakméNykaaSugar CosmeticsPlumMamaearthWOW Skin ScienceForest EssentialsThe Body ShopMyGlammBiotique
before20222022–24aug '24nowtwo ways i help
Pick the one that fits where you're stuck.
option one ✦ most picked
1:1 consult call
₹1,000/ 30 min · incl. GST
Just us, half an hour. Audit your grid, build a content plan, or price your next brand deal. No fluff, no upsell. Pay → pick a slot → get a calendar invite.
book a slot →
option two ✦Digital products
Templates, presets, planners, rate cards. Built for creators who want to skip the trial-and-error and just start.
shop the shelf →
digital products
The vault is earned, not stumbled into.
I make digital products for creators — pricing sheets, on-camera kits, brand-pitch packs. They live in a private vault that opens once. After that, you have everything I've made and everything I make next.
Or — watch a Reel of mine, comment with what you need, and I'll DM you the direct link to that one product. No vault access required for that route.
creator tools
see all tools →Tools I wish someone had given me.
India-first, free, curated by me — for creators who'd rather not maintain a spreadsheet.
brand work
Years of campaigns, not just posts.
Modelling, presenting, producing, UGC. Across beauty, wellness, lifestyle and fashion — for brands you've probably bought from.
the big one ✦
Himalayas national campaign
Featured across TV and billboards in 9 cities. The campaign that made strangers stop me at airports — and made me realise I wanted to teach this craft, not just perform it.
TV9 citiesBillboardsPrint
+ collaborated with —
Himalayas
Miss India
Lakmé
Nykaa
Sugar Cosmetics
Plum
Mamaearth
WOW Skin Science
Forest Essentials
The Body Shop
MyGlamm
Biotique
notes from my desk
all posts →Reading corner.
Monthly experiments, brand-pitch case studies, the occasional stuff I'm getting wrong. Specific, not advisory.
8 May · 4 min read
5 Claude prompts every creator should steal
Copy-paste 5 prompts that handle the things eating your Sundays: caption rewriting in your voice, hook brainstorming, script structure, brand pitch emails, and brand-offer sanity checks. Swap the [brackets], paste into Claude, ship faster.
read it →
22 Apr · 8 min read
How to charge brands as a nano creator
You don't need 100k followers to charge real money. A practical breakdown of nano-tier brand-deal pricing in India — what to ask for, what to refuse, why your ICP fit is leverage, and the truth about UGC pricing nobody says out loud.
read it →
15 Apr · 7 min read
How to get started with content creation in 2026
If you're starting from zero this year, the playbook from 2022 won't work. What's actually working in 2026 — niche-first, comment-replies, and the 30-post rule.
read it →
free guide
10 things I'd tell my younger creator self.
The unsexy truths about pitching, posting, and pricing — pulled from 6 years of getting it wrong (and slowly right). Sent straight to your inbox.