Engagement Rate Calculator
The number brands check first. Most creators don't know their ER off the top of their head — this is the back-of-the-napkin version.
average across your last 5–10 posts for a stable number
your engagement rate
8.62%
You sit in the Nano tier (1k–10k). Public benchmark for Reels at this tier is around 6.5%.
higher is generally better — but ER varies by niche, content type, and posting frequency
how this is calculated
Engagement rate = (likes + comments) ÷ followers × 100. Tier benchmarks are public averages for Indian Instagram creators in beauty / lifestyle / fashion (2024–25). Brands typically expect higher ER from smaller creators and accept lower from larger ones — this is normal and not a bug.
coming soon
A paste-your-profile-link version that pulls your numbers automatically. That will live behind the paid Creator Toolkit when it launches — costs us API calls to keep running, so it can't be free.
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