Malavika Chitoor

hi, i'm

MalavikaChitoor

I help creators make content that actually lands. Digital products, 1:1 consults, and free tools — built from a few thousand posts and a Miss India crown.

✦ Miss India finalist📺 Himalayas national campaign✨ 5,200+ creators in my corner
MALAVIKAvol. 01
your photo here ✿
issue 01
apr '26

as seen with —

HimalayasMiss IndiaLakméNykaaSugar CosmeticsPlumMamaearthWOW Skin ScienceForest EssentialsThe Body ShopMyGlammBiotiqueHimalayasMiss IndiaLakméNykaaSugar CosmeticsPlumMamaearthWOW Skin ScienceForest EssentialsThe Body ShopMyGlammBiotique
my story, briefly

From state finalist sashes to strategy decks.

Five chapters, one through-line: figure out what makes content work, then help other people do it without the gatekeeping.

before

Booked shoots, learned cameras from the wrong side of the lens.

freelance model
2019

Sash, stage, very loud lights. A masterclass in showing up.

Miss India state finalist
2022

Billboards in 9 cities. TV. People started recognising me at airports.

Himalayas national campaign
2022–24

Two years. Steady paycheck. Quietly growing my audience after 6pm.

corporate, briefly
now

Helping other creators do this on their own terms — ethically, with strategy.

full-time creator
two ways i help

Pick the one that fits where you're stuck.

digital products

The vault is earned, not stumbled into.

I make digital products for creators — pricing sheets, on-camera kits, brand-pitch packs. They live in a private vault that opens once. After that, you have everything I've made and everything I make next.

Or — watch a Reel of mine, comment with what you need, and I'll DM you the direct link to that one product. No vault access required for that route.

brand work

Years of campaigns, not just posts.

Modelling, presenting, producing, UGC. Across beauty, wellness, lifestyle and fashion — for brands you've probably bought from.

the big one ✦

Himalayas national campaign

Featured across TV and billboards in 9 cities. The campaign that made strangers stop me at airports — and made me realise I wanted to teach this craft, not just perform it.

TV9 citiesBillboardsPrint
Himalayas campaign still

+ collaborated with —

Himalayas
Miss India
Lakmé
Nykaa
Sugar Cosmetics
Plum
Mamaearth
WOW Skin Science
Forest Essentials
The Body Shop
MyGlamm
Biotique
notes from my desk

Reading corner.

Monthly experiments, brand-pitch case studies, the occasional stuff I'm getting wrong. Specific, not advisory.

all posts →
free guide

10 things I'd tell my younger creator self.

The unsexy truths about pitching, posting, and pricing — pulled from 6 years of getting it wrong (and slowly right). Sent straight to your inbox.

no spam. unsubscribe whenever.