Brand campaign
Himalaya campaign
On-camera work for Himalaya, from the national campaign featured in my story.
creator, on camera & behind the scenes
Malavika Chitoor
Make content you love. Get better at the business behind it.
I share the scripts, resources and lessons I use in my own work. Pick up something useful for your next Reel, brand pitch or creative decision.
19.4K on Instagram · checked 13 Sep 2026
Free resources. One email entry unlocks downloads on this device.
fresh from my desk
A little help for your next move.
Content & growth
Trial Reels: Do's & Don'ts
Malavika's do's and don'ts for Instagram trial reels, from posting consistently and reworking past hits to giving each trial time and finding your niche.
PDF · 69 KB · 2 pages
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Content & growth
How to Read Your Instagram Insights
The 7 numbers that explain why a reel worked or flopped, with real screenshots from Malavika's own account so you know what good actually looks like.
PDF · 401 KB · 2 pages
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Brand deals
Turn a ₹10,000 Brand Deal into ₹20,000
The exact 4 WhatsApp messages Malavika sends a brand, in order, to get clarity, quote the right price and lock the deal in writing.
PDF · 73 KB · 2 pages
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a few chapters from my work
The experience behind the advice.
Modelling portfolio
In front of the camera
Studio work from my freelance modelling journey. The craft behind showing up comfortably on camera.
A milestone
Miss India, Tamil Nadu Top 5
A chapter in my journey from modelling and presenting to making content and sharing what I learn.
want to work through it together?
One question. Thirty minutes. A clearer next step.
Bring a brand offer, a pitch or a content idea. We’ll work through your situation together and decide what to do next.
₹1,000 / 30 min · GST included
Friday–Sunday · 12–4pm IST.
Pay first, then choose an available slot.
For the business side.
free, on this device
Make your next invoice.
A free invoice generator for non-GST creators. Save your details and export history on this device, with no account needed.
Open the invoice generator →the app I helped build
Keep track of the whole deal.
Creator Kamai brings your deals, invoices, payments and follow-ups together. Free for 14 days, then ₹589 a month, GST included.
Try Creator Kamai →notes from my desk
all posts →Reading corner.
Monthly experiments, brand-pitch case studies, the occasional stuff I'm getting wrong. Specific, not advisory.
8 May · 4 min read
5 Claude prompts every creator should steal
Copy-paste 5 prompts that handle the things eating your Sundays: caption rewriting in your voice, hook brainstorming, script structure, brand pitch emails, and brand-offer sanity checks. Swap the [brackets], paste into Claude, ship faster.
read it →
22 Apr · 8 min read
How to charge brands as a nano creator
You don't need 100k followers to charge real money. A practical breakdown of nano-tier brand-deal pricing in India, what to ask for, what to refuse, why your ICP fit is leverage, and the truth about UGC pricing nobody says out loud.
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15 Apr · 7 min read
How to get started with content creation in 2026
If you're starting from zero this year, the playbook from 2022 won't work. What's actually working in 2026, niche-first, comment-replies, and the 30-post rule.
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a note from me to you
10 things I’d tell my younger creator self.
Lessons about pitching, posting and pricing. Get the free guide here in your browser, and sign up for occasional resource updates.
Privacy & stopping email updates. Your guide downloads here in your browser.