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UGC Rate Card Builder

Set your deliverables, usage rights, and add-ons — export a clean rate card you can send to brands. Numbers are starting points, not ceilings; adjust them up if your portfolio earns it.

deliverables

Reels (30–60s)Static imagesCarousels

usage rights

Organic only (their handle)1×Paid ads, 30 days1.4×Paid ads, 90 days1.8×Whitelist / dark posts (your handle, their ads)2.2×

add-ons

Raw footage delivery+15%Category exclusivity (30 days)+40%

Revision rounds included

your rate card

2 × Reel (30–60s vertical)

₹11,200 each

₹22,400

total₹22,400

how this is calculated

Base: ₹8,000/Reel · ₹4,000/static · ₹6,000/carousel for organic-only rights. Paid ads (30d) = 1.4×, paid ads (90d) = 1.8×, whitelisting = 2.2×. Raw footage adds 15%, category exclusivity adds 40%. Adjust based on your portfolio strength — these are conservative starting numbers for creators with under 50k followers.

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