Brand Deal Pricing
A starting number for your next pitch, based on public India-market benchmarks for 2024–25. Not a quote — a defensible opening point. Always negotiate above the low end.
✦ not sure of your ER? work it out from your last few posts →
ER = (likes + comments) ÷ followers × 100. Average it across your last 5–10 posts for a stable number.
suggested price range
Low
₹4,784
Likely
₹5,980
Stretch
₹7,475
Pitch the stretch number, settle near the likely. Never accept below the low unless there's strategic value (long-term partnership, big-name brand for portfolio).
how this is calculated
Base: ₹800 per 1k followers for a Reel at average ER. Multiplied by content type (Stories 0.25×, Carousels 0.7×, etc.), niche (beauty 1.15×, finance 1.3×, lifestyle 1.0×), and your ER vs the 4% baseline (clamped 0.5×–2×). Exclusivity adds 40%. These are starting numbers, not ceilings — strong creators charge more.
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