Malavika Chitoor

Work with Malavika / Content strategy & video

Clear strategy. Videos worth watching.

Good ideas deserve a clear message and a great video. Find your content direction, tell stronger stories and create videos you're proud to put your name on.

Where would you like support?

Help with my content →Edit my footage →
Compare all package prices ↓
Illustrated creative desk with a content screen, notebook, coffee and pencils

A clear idea. A thoughtful edit.

Content strategyHooks & storytellingQuality video

01 / The thinking behind the videos

Give people a reason to watch.

The content I create and the lessons I share come back to the same things: knowing who you're speaking to, finding a strong hook, and making the finished video feel polished and purposeful. That's the thinking behind these services.

Malavika Chitoor

Malavika Chitoor

Content creator & strategist

Choose your support

A content team, or an editing team?

Start with what you need help with. Both services turn your expertise into finished videos; the difference is how much of the process you want us to handle.

From content direction to publication

Complete content service

For founders, experts and creators who want a consistent content presence with a team coordinating the work.

We handle
Content direction, research, scripts, editing, approvals, publishing and review.
You bring
Your expertise, factual approvals and participation in recording. Filming support depends on your package.
How it starts
Choose a monthly content package. We confirm fit, responsibilities and the production plan before starting.
Compare packages →How the content service works ↓

Your footage, ready to publish

Video editing

For people who have a message and footage, and want a polished edit in an agreed style.

We handle
The agreed edit, pacing, captions, sound, supporting visuals and a checked final export.
You bring
Selected usable footage, your message or script, a style reference and one approver. Strategy and publishing stay with you.
How it starts
One paid reel or YouTube edit, or a prepaid batch. Decide on further editing only if it suits you.
See editing prices →How editing works ↓

A few people behind the work

Different expertise.
Content with a purpose.

Selected client work from The Tomorrow Tribe, the agency I co-founded, including specialist projects through The Content Surgeon. A look at how content strategy and creative delivery come together for people with real expertise to share.

Dr. Abhishek Mangeshikar

Endometriosis surgery

Dr. Abhishek Mangeshikar

About this work

Making specialist expertise easier to discover and understand through personal-brand content.

What we worked onPersonal-brand content · Audience development

Explore their content ↗@drmangs
Aditya Earnest John

Dubai real estate

Aditya Earnest John

About this work

Positioning and content strategy for a real estate personal brand, with support from direction to delivery.

What we worked onPositioning · Content strategy · End-to-end support

Explore their content ↗@howtodxbrealestate
Dr. Arvind Kulkarni

Spine surgery

Dr. Arvind Kulkarni

About this work

Specialist positioning and personal-brand content that helps people discover minimally invasive spine expertise.

What we worked onSpecialist positioning · Personal-brand content

Explore their content ↗@spinedocarvind
Dr. Sanket Mehta

Surgical oncology

Dr. Sanket Mehta

About this work

Consistent, expert-led content sharing surgical oncology knowledge with an audience that has a reason to care.

What we worked onExpert-led content · Audience development

Explore their content ↗@cancerdocsanket

What could we create for your brand?

Start with your expertise, your audience and the support you need.

Discuss your project →

What happens after you choose

The full picture, from brief to finished work.

Choose the service you're interested in. Open its guide for the delivery process, your part in it and the details we agree before production starts.

Complete content serviceFrom content direction to publication.Your monthly cycle: planning, scripts, recording guidance, editing, resources, approvals, publishing and review. Optional setup only if substantial strategy or branding work is needed.Explore detailsClose details

Entry includes 12 reels/month. The higher tiers include 15 reels + 1 YouTube or 30 reels + 4 YouTube monthly, with capacity for up to 5/10 useful resources. These packages use client-recorded footage with remote recording guidance; no shoots are included. Managed YouTube is up to 8 finished minutes, with one thumbnail, proposed title/description and approved upload to one named channel. Extra runtime is US$3 per begun 30 seconds above 8 minutes, agreed first.

Optional setup · Most clients won't need it

Extra strategy support, only if you need it.

Routine content planning and direction are part of your monthly package. A separate setup fee applies only if substantial positioning, branding or deeper strategy work is needed. If agreed, this engagement typically takes 1–2 weeks with the necessary inputs and approvals. See the optional setup fee. We agree the scope, fee and schedule with you before starting.

  • Strategy: your goals, audience priorities, key messages and the role content should play in your business.
  • Positioning: your point of difference, who you serve and what you want to be known for.
  • Brand identity for content: brand voice, colour palette, typography, cover direction and an agreed look and feel for videos.
  • Content direction: content pillars, repeatable formats, an initial topic plan and profile recommendations.
  • Working process: recording guidance, asset collection, approval responsibilities and publishing access.
  • Shared foundation: a documented plan for your review and agreement, so we begin production with the same expectations.

Your monthly content cycle

The first three pilot reels establish the editing treatment and count within your first paid reel allocation.

Plan
Audience research, topic selection and a monthly content plan built around your expertise and goals.
Script
Hooks, scripts, examples and calls to action for the agreed reels, ready for your accuracy check.
Prepare recording
A recording plan and guidance on the footage and supporting assets you need to supply.
Edit
Reel editing, captions, sound, supporting visuals and quality checks within the agreed treatment.
Build resources
Useful guides, PDFs, checklists, templates or simple calculators and tools, selected in the plan.
Review & approve
Coordinated script and edit approvals, consolidated feedback and in-scope corrections.
Publish
Approved content published to the agreed destinations, with accompanying post copy.
Learn & refine
Review of available engagement and enquiry feedback to improve the next content plan.

Your part in the process

Share your expertise, examples and relevant brand assets; check scripts for accuracy; participate in the agreed recording plan; and nominate one person to consolidate approvals. Share available enquiry or sales feedback so the next plan can build on what you learn.

The 15/30-reel managed tiers include capacity for up to 5/10 useful resources, created when relevant. Entry does not include a resource allowance. They don't replace your reels. One original reel counts once, even when published to several agreed platforms.

See package pricing →
Video editingYour footage, thoughtfully finished.An agreed brief, polished edits, quality checks and approved exports. Start with one paid edit or a batch. You keep control of strategy, recording and publishing.Explore detailsClose details

Start with one paid edit or an agreed batch: US$40 per reel or US$60 per YouTube edit up to 5 finished minutes. Additional runtime is US$3 per begun extra 30 seconds above 5 minutes, agreed first. Thumbnail, copy and publishing are additional unless included in the order. Every order is 100% advance. Up to two revision rounds per edit; agency mistakes do not consume rounds.

Choose a style we can repeat. We agree the treatment from genuine references and one paid edit: either a standalone order, or the first edit within your batch, counted once. Captions, graphics and animation relevant to that treatment may be included. Internal AI use is not itself an extra charge. A new concept, replacement footage, extensive discovery or bespoke treatment is discussed before acceptance. No mandatory setup or managed minimum applies.

Agree the brief
Share selected footage, your message and a style reference. We confirm scope, availability and the production slot before payment.
Confirm & pay
Once scope and availability are confirmed, pay 100% advance for one edit or an agreed batch. Complete accepted inputs are needed before production starts.
Edit & finish
We assemble the story, refine pacing, apply agreed captions and visuals, and finish the audio.
Check & review
Review the edit with one approver and timestamped, consolidated feedback. Two within-brief rounds are included; our errors do not use a round.
Deliver exports
Receive the agreed final export, checked for picture, sound and text accuracy, ready for your team to publish. Continuing is optional.
What do we need before editing?

After qualification, we confirm your purpose, reference, finished length, aspect ratio and language; selected, labelled footage; brand assets and correct names; deadline and one approver. Source allowance: up to five minutes per reel or 30 minutes per YouTube video. Reels finish at up to 90 seconds. Missing assets, unusable audio or excess source are discussed before a slot is accepted. Dates are confirmed for your order, with staged batches rather than a universal delivery promise. Extra formats, thumbnails, copy and publishing are included only when expressly agreed.

If it fits, choose what comes next

Stop after the finished edit, request another individual edit, book a defined prepaid batch or discuss ongoing reserved editing capacity. Agree quantity, references, dates, inputs and 60-day validity before the next payment. There is no automatic subscription, discount or credit toward future work.

What stays with you

You own positioning, topics, research, scripts, recording, publishing and performance strategy. These packages cover editing; managed content strategy, digital resources and handling audience enquiries are outside this scope.

See package pricing →
For every packageWhat we agree before work begins.Client-recorded footage, clear responsibilities and the written terms we agree before production. No shoots included.Explore detailsClose details

Work we scope separately

These packages do not include shoots or a filming allocation. Filming crews, equipment, travel, bespoke generated footage and complex production require separate scope. YouTube output beyond the listed entitlement is separately agreed. Optional setup applies only to substantial positioning, branding or strategy work, with the scope and fee agreed first. A new logo, website or wider brand redesign is agreed as a separate scope.

Payments, revisions and commitment

Managed service: 50% at cycle start and 50% at month-end. The initial commitment is three months, then monthly; it does not require three months upfront. The 15/30-reel tiers receive reasonable collaborative revisions within the agreed direction, including client-filmed variants. Entry allows two rounds per edit. Agency mistakes are corrected without consuming rounds.

Assess the service experience over roughly 3–4 months. Plan for 6–12 months of sustained content investment for business results, without a guarantee.

Agreed before we start

Reel duration, source-footage limits, review rounds, turnaround and delivery dates, publishing destinations, source-file handoff, payment and commitment terms, and treatment of unused capacity. These go into your written proposal.

Reserved capacity, without a growing backlog

Your package reserves the agreed production capacity for its service cycle. Please provide the required inputs and approvals on time so we can use it. Unused capacity does not accumulate or carry forward automatically, including resources and the ad allowance. If anything falls short of the agreed scope, raise it with your account manager and we will address it directly. Moving publication of an existing video does not create a new original slot. Silence is never approval to publish.

Production and feedback

Standard reels are up to 90 finished seconds with up to 5 minutes of organised source per topic. Standard YouTube allows up to 30 minutes of organised source per topic. Longer reels, extensive archive/interview discovery and different treatments need scope first. One agreed approver consolidates feedback, with a target of 3 business days. Approve scripts or outlines before filming; late inputs move the affected schedule. New topics, replacement source, changed direction or preference-led reshoots are discussed before extra work.

Additional runtime, per video

Above the included YouTube base, each begun 30-second block is US$3 per video. For managed video: 8:20 adds US$3; 8:45 adds US$6; 9:20 adds US$9. For editing-only: 5:20 totals US$63 and 8:00 totals US$78. Agree the target and maximum charge first. Unused minutes do not pool between videos. An unapproved overrun created by us is trimmed or absorbed; this does not buy unlimited source review or a new concept.

Additional work, agreed first

Extra managed reel: US$60 within the existing direction and treatment. Extra managed YouTube up to eight minutes: US$120, including managed preparation, editing and packaging. No shoots are included. Graphics and animation relevant to the agreed editing treatment may be included. Substantially changed treatments, custom likeness/voice, shows, extra languages and bespoke production require agreement and, where needed, a separate quote before acceptance. CRM, outbound/sales operations and performance-marketing campaigns are outside the standard service. No retrospective surprise charges.

Editing window and final files

60-day validity from advance receipt for every editing order, including one paid edit. Agree production slots and staged batch dates before payment so work can finish within the window. No automatic renewal, rollover or banked backlog; last-day bulk submission does not promise immediate completion. Agency-side shortfalls are addressed directly; this does not erase agreed obligations. Final exports and client source footage remain available for 90 days after completion or offboarding; keep your own copies. Agreed videos, thumbnails and resources are delivered. Editable projects, workflows, prompts and reusable templates, and longer storage, are separately scoped.

Managed service: notice and client recording

USD managed: 50% at cycle start, 50% at month-end. Initial three service months, then monthly; at least 30 calendar days’ written notice ending at a service-cycle boundary. Notice may be given during the initial term to end after month three. No included shoots, filming allocation or filming credits. You supply recordings, with remote recording guidance. No automatic pause or open-ended capacity freeze. Existing signed agreements and agreed client-specific exceptions remain unchanged.

Send notice by email or WhatsApp to your designated account manager; confirm the end date and final account in writing. Three months upfront is not required. A mid-cycle cancellation request does not automatically create a partial-cycle refund of reserved content capacity.

The commitment is to the agreed content work and delivery process. Views, enquiries, sales and viral results are not guaranteed.

Discuss your project →

Your investment

Find a package that fits.

Compare fees, then tell us what you need.

Complete content service

12 original reels

  • Strategy, research, scripts, editing, approvals, publishing and review.
  • You supply recordings; remote recording guidance included. No shoots included.
Content, revisions & payment details
  • Basic boosting support; advertising spend is additional.
  • Up to 2 revision rounds per edit; agency mistakes corrected without using rounds.
  • USD managed: 50% at cycle start, 50% at month-end. Initial three service months, then monthly; at least 30 calendar days’ written notice ending at a service-cycle boundary. Notice may be given during the initial term to end after month three. No included shoots, filming allocation or filming credits. You supply recordings, with remote recording guidance. No automatic pause or open-ended capacity freeze. Existing signed agreements and agreed client-specific exceptions remain unchanged.

US$900 / month

Monthly service fee.

Discuss this package →See everything included ↓

Complete content service

15 original reels + 1 YouTube video

  • Strategy, research, scripts, editing, approvals, publishing and review.
  • You supply recordings; remote recording guidance included. No shoots included.
Content, revisions & payment details
  • Each YouTube video is up to 8 finished minutes, with thumbnail, proposed title/description and approved upload to one named channel; cutdowns use the reel allocation.
  • Capacity for up to 5 useful digital resources, additional to reels, when relevant.
  • Basic Instagram boosting support + up to US$30 monthly ad spend. Extra budget needs approval; no automatic rollover or cash credit.
  • Reasonable collaborative revisions within the agreed direction; agency mistakes corrected without using rounds.
  • USD managed: 50% at cycle start, 50% at month-end. Initial three service months, then monthly; at least 30 calendar days’ written notice ending at a service-cycle boundary. Notice may be given during the initial term to end after month three. No included shoots, filming allocation or filming credits. You supply recordings, with remote recording guidance. No automatic pause or open-ended capacity freeze. Existing signed agreements and agreed client-specific exceptions remain unchanged.

US$1,200 / month

Monthly service fee.

Discuss this package →See everything included ↓

Complete content service

30 original reels + 4 YouTube videos

  • Strategy, research, scripts, editing, approvals, publishing and review.
  • You supply recordings; remote recording guidance included. No shoots included.
Content, revisions & payment details
  • Each YouTube video is up to 8 finished minutes, with thumbnail, proposed title/description and approved upload to one named channel; cutdowns use the reel allocation.
  • Capacity for up to 10 useful digital resources, additional to reels, when relevant.
  • Basic Instagram boosting support + up to US$30 monthly ad spend. Extra budget needs approval; no automatic rollover or cash credit.
  • Reasonable collaborative revisions within the agreed direction; agency mistakes corrected without using rounds.
  • USD managed: 50% at cycle start, 50% at month-end. Initial three service months, then monthly; at least 30 calendar days’ written notice ending at a service-cycle boundary. Notice may be given during the initial term to end after month three. No included shoots, filming allocation or filming credits. You supply recordings, with remote recording guidance. No automatic pause or open-ended capacity freeze. Existing signed agreements and agreed client-specific exceptions remain unchanged.

US$1,900 / month

Monthly service fee.

Discuss this package →See everything included ↓

Video editing

Reel editing

  • One reel up to 90 finished seconds: editing, captions, sound and an agreed final export from your selected footage and brief.
  • Start with one paid edit or a prepaid batch. 100% advance after scope and availability confirmation.
Content, revisions & payment details
  • Two rounds of consolidated within-brief changes per edit; agency mistakes corrected without using rounds.
  • You own strategy, scripts, filming and publishing. No shoots included.
  • 60-day validity from advance receipt for every editing order, including one paid edit. Agree production slots and staged batch dates before payment so work can finish within the window. No automatic renewal, rollover or banked backlog; last-day bulk submission does not promise immediate completion.

US$40 / reel

Prepaid editing service fee.

Start with one paid edit →See everything included ↓

Video editing

YouTube editing

  • Video edit and export, up to 5 finished minutes. Extra runtime US$3 per begun 30 seconds, agreed first. Thumbnail, copy and publishing are additional unless included in your order.
  • Start with one paid edit or a prepaid batch. 100% advance after scope and availability confirmation.
Content, revisions & payment details
  • Two rounds of consolidated within-brief changes per edit; agency mistakes corrected without using rounds.
  • You own strategy, scripts, filming and publishing. No shoots included.
  • 60-day validity from advance receipt for every editing order, including one paid edit. Agree production slots and staged batch dates before payment so work can finish within the window. No automatic renewal, rollover or banked backlog; last-day bulk submission does not promise immediate completion.

US$60 / video

Prepaid editing service fee.

Start with one paid edit →See everything included ↓

Editing can start with one paid reel or YouTube video. You receive a usable final export and two rounds of consolidated changes within the agreed brief; our errors do not use a round. No mandatory setup, three-month commitment or obligation to continue. Already have a clear brief? Go straight to a batch.

Build an editing batch Optional calculator

Build a prepaid editing batch

Choose the quantities you need.

Reels at US$40 each; YouTube edits at US$60 each, up to 5 finished minutes. Above five minutes, each begun extra 30 seconds is US$3 per video. A 15-reel order is US$600; 30 reels is US$1,200. This estimate applies the same target runtime to each YouTube edit; different video lengths can be quoted individually. All extra runtime needs agreement first.

US$200 total

100% advance after scope and availability confirmation. Every editing order has 60-day validity from advance receipt. Agree slots and staged dates to finish within it; no automatic rollover or last-day immediate completion.

Discuss this batch →

Optional setup · Only if needed

Most clients won't need a setup fee.

Typical fee, only if needed US$600

One-time service fee in US dollars.

Typical timeline: 1–2 weeks

Setup is optional. Only substantial positioning, branding or deeper strategy work attracts a separate fee. Routine content planning and direction are included in the complete content service.

What does optional setup cover?

Strategy, positioning and brand identity for your content, brought together in a documented content foundation for your review. We agree any optional setup work, additional fee and schedule with you before it begins. If your direction is already clear, we can work from it without a setup charge.

Explore optional setup and the delivery process ↓

These packages use client-recorded footage with remote recording guidance; no shoots or filming credits are included. The 15/30-reel plans include the listed YouTube videos and resource capacity. Extra production is agreed separately.

Discuss your project →

Share your goals so we can confirm fit, scope and next steps. No paid discovery call is required.

Your next step

What would you like to create?

Found a package that could work for you? Tell me about your brand, your ideas and where you need support. We’ll review your requirements and discuss the right next step.

No paid discovery call required

Tell us about your project.

Share what you want to create and what you need help with. We’ll review your requirements and reply by email about fit, scope and next steps. The package prices are available above; this enquiry does not commit you to a service.

If the form doesn’t become available, you can enquire by email instead. Complete the draft and send it to Puro.

Package and recording preferences (optional)

Package buttons fill these in for you. Open to review or change them; we confirm the final scope together.

Tell us about useful assets, expertise or access you already have, plus any deadlines or limits on time, recording, team or budget.

This does not subscribe you to marketing. Please do not include confidential customer information.

For a closer look at the wider agency, explore The Tomorrow Tribe →.

A personal conversation

1:1 discovery call.

Bring one question about your content, a brand opportunity or life as a creator.

₹1,000 · 30 minutes

Advance research, detailed audits, custom plans and deliverables require a separately scoped engagement.

See the call details →

For my creator community

Here for the free resources?

Help yourself to the hooks, scripts, editing guides and tools I share with my community.

Browse digital assets →Explore free tools →