You own the ongoing topic direction and factual checks. We develop each agreed video, using recordings you supply, an agreed faceless treatment or a mix. Video-level supporting research is included; ongoing audience strategy, topic planning and analytics belong to Managed Content.
- Shape the idea
- Share topics, expertise, references and available assets. Agree the format, style and recording inputs.
- Approve the script
- We develop the hook, angle and structure. You check the facts and voice before production.
- Make the video
- Supply suitable recordings where needed. We create the agreed edit, narration and supporting visuals.
- Review and publish
- Send consolidated feedback and approve the final work. We publish to the agreed channels; silence is not approval.
Reels and YouTube stay separate
Reels reserve at least 12 slots per month, up to 90 seconds each. YouTube is separately booked up to ten finished minutes; it does not require a reel subscription or use reel slots. YouTube includes one thumbnail, proposed title/description and approved upload to one named channel.
Scope, runtime and working terms
Content Studio: Reels: US$60 each, minimum 12/month (US$720). YouTube: US$120 up to ten finished minutes; above ten, US$5 per begun extra 30 seconds. YouTube is separately booked with no 12-reel minimum. Client owns ongoing topic direction and supplies expertise/recordings where needed. Video-level hook, script, agreed treatment, editing and approved publishing included; YouTube includes one thumbnail, proposed title/description and approved upload to one named channel. No included filming, resource allowance, ad budget or ongoing strategy/analytics. Client-recorded, faceless or an agreed mix. Reels fee reserves capacity with no automatic rollover; agency shortfalls remain our responsibility. Agree scope, runtime ceiling, reviews, billing, dates, commitment and notice by proposal. No runtime pooling or charge for unapproved agency-created overrun. An enquiry is not an accepted quote.
Agree the treatment and review allowance before starting. Standard source allowance is up to five minutes per reel or 30 minutes per YouTube topic. Specialist animation, bespoke characters, likeness/voice cloning and changed concepts require separate agreement. No guarantee of reach, leads or sales.
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