Malavika Chitoor
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Work with Malavika / Managed Content

A clear direction. A team to carry it through.

Turn your expertise into a consistent body of work, with a broader content plan, thoughtful videos and a team coordinating delivery and improvement.

Who handles what

A clear role for both teams.

We handle
Audience direction, topic research, scripts, editing, approved publishing and analytics-led review. Choose the output and recording arrangement that fit your goals.
You bring
Your expertise, factual checks, recording participation and one person to consolidate approvals. Your team handles customer conversations and sales follow-up.

You arrange the recordings. Remote recording guidance is included; no agency shoots or filming allocation.

Your investment

Find a package that fits.

Compare fees, then tell us what you need.

Managed Content

A broader content plan, delivery and ongoing improvement. Choose the monthly capacity that fits your recording and approval time.

Managed Content

12 original reels

  • Strategy, research, scripts, editing, approvals, publishing and review.
  • You supply recordings; remote recording guidance included. No shoots included.
Content, revisions & payment details
  • Basic boosting support; advertising spend is additional.
  • Up to 2 revision rounds per edit; agency mistakes corrected without using rounds.
  • USD managed: 50% at cycle start, 50% at month-end. Initial three service months, then monthly; at least 30 calendar days’ written notice ending at a service-cycle boundary. Notice may be given during the initial term to end after month three. No included shoots, filming allocation or filming credits. You supply recordings, with remote recording guidance. No automatic pause or open-ended capacity freeze. Existing signed agreements and agreed client-specific exceptions remain unchanged.

US$900 / month

Monthly service fee.

Managed Content

15 original reels + 1 YouTube video

  • Strategy, research, scripts, editing, approvals, publishing and review.
  • You supply recordings; remote recording guidance included. No shoots included.
Content, revisions & payment details
  • Each YouTube video is up to 8 finished minutes, with thumbnail, proposed title/description and approved upload to one named channel; cutdowns use the reel allocation.
  • Capacity for up to 5 useful digital resources, additional to reels, when relevant.
  • Basic Instagram boosting support + up to US$30 monthly ad spend. Extra budget needs approval; no automatic rollover or cash credit.
  • Reasonable collaborative revisions within the agreed direction; agency mistakes corrected without using rounds.
  • USD managed: 50% at cycle start, 50% at month-end. Initial three service months, then monthly; at least 30 calendar days’ written notice ending at a service-cycle boundary. Notice may be given during the initial term to end after month three. No included shoots, filming allocation or filming credits. You supply recordings, with remote recording guidance. No automatic pause or open-ended capacity freeze. Existing signed agreements and agreed client-specific exceptions remain unchanged.

US$1,200 / month

Monthly service fee.

Managed Content

30 original reels + 4 YouTube videos

  • Strategy, research, scripts, editing, approvals, publishing and review.
  • You supply recordings; remote recording guidance included. No shoots included.
Content, revisions & payment details
  • Each YouTube video is up to 8 finished minutes, with thumbnail, proposed title/description and approved upload to one named channel; cutdowns use the reel allocation.
  • Capacity for up to 10 useful digital resources, additional to reels, when relevant.
  • Basic Instagram boosting support + up to US$30 monthly ad spend. Extra budget needs approval; no automatic rollover or cash credit.
  • Reasonable collaborative revisions within the agreed direction; agency mistakes corrected without using rounds.
  • USD managed: 50% at cycle start, 50% at month-end. Initial three service months, then monthly; at least 30 calendar days’ written notice ending at a service-cycle boundary. Notice may be given during the initial term to end after month three. No included shoots, filming allocation or filming credits. You supply recordings, with remote recording guidance. No automatic pause or open-ended capacity freeze. Existing signed agreements and agreed client-specific exceptions remain unchanged.

US$1,900 / month

Monthly service fee.

Optional setup · Only if needed

Most clients won't need a setup fee.

Typical fee, only if needed US$600

One-time service fee in US dollars.

Typical timeline: 1–2 weeks

Setup is optional. Only substantial positioning, branding or deeper strategy work attracts a separate fee. Routine content planning and direction are included in Managed Content.

What does optional setup cover?

Strategy, positioning and brand identity for your content, brought together in a documented content foundation for your review. We agree any optional setup work, additional fee and schedule with you before it begins. If your direction is already clear, we can work from it without a setup charge.

Explore optional setup and the delivery process ↓

Need a different recurring mix with your own strategy? Explore a custom delivery retainer, quoted for your scope.

Managed packages use client-recorded footage with remote recording guidance. Content Studio can use supplied recordings, an agreed faceless treatment or a mix. No shoots or filming credits are included. The 15/30-reel plans include the listed YouTube videos and resource capacity. Extra production is agreed separately.

Discuss your project →

Share your goals so we can confirm fit, scope and next steps. No paid discovery call is required.

What happens after you choose

The full picture, from brief to finished work.

The delivery process, your part in it and the details we agree before production starts.

Managed ContentFrom content direction to publication.Your monthly cycle: planning, scripts, recording guidance, editing, resources, approvals, publishing and review. Optional setup only if substantial strategy or branding work is needed.Explore detailsClose details

Entry includes 12 reels/month. The higher tiers include 15 reels + 1 YouTube or 30 reels + 4 YouTube monthly, with capacity for up to 5/10 useful resources. These packages use client-recorded footage with remote recording guidance; no shoots are included. Managed YouTube is up to 8 finished minutes, with one thumbnail, proposed title/description and approved upload to one named channel. Extra runtime is US$3 per begun 30 seconds above 8 minutes, agreed first.

Optional setup · Most clients won't need it

Extra strategy support, only if you need it.

Routine content planning and direction are part of your monthly package. A separate setup fee applies only if substantial positioning, branding or deeper strategy work is needed. If agreed, this engagement typically takes 1–2 weeks with the necessary inputs and approvals. See the optional setup fee. We agree the scope, fee and schedule with you before starting.

  • Strategy: your goals, audience priorities, key messages and the role content should play in your business.
  • Positioning: your point of difference, who you serve and what you want to be known for.
  • Brand identity for content: brand voice, colour palette, typography, cover direction and an agreed look and feel for videos.
  • Content direction: content pillars, repeatable formats, an initial topic plan and profile recommendations.
  • Working process: recording guidance, asset collection, approval responsibilities and publishing access.
  • Shared foundation: a documented plan for your review and agreement, so we begin production with the same expectations.

Your monthly content cycle

The first three pilot reels establish the editing treatment and count within your first paid reel allocation.

Plan
Audience research, topic selection and a monthly content plan built around your expertise and goals.
Script
Hooks, scripts, examples and calls to action for the agreed reels, ready for your accuracy check.
Prepare recording
A recording plan and guidance on the footage and supporting assets you need to supply.
Edit
Reel editing, captions, sound, supporting visuals and quality checks within the agreed treatment.
Build resources
Useful guides, PDFs, checklists, templates or simple calculators and tools, selected in the plan.
Review & approve
Coordinated script and edit approvals, consolidated feedback and in-scope corrections.
Publish
Approved content published to the agreed destinations, with accompanying post copy.
Learn & refine
Review of available engagement and enquiry feedback to improve the next content plan.

Your part in the process

Share your expertise, examples and relevant brand assets; check scripts for accuracy; participate in the agreed recording plan; and nominate one person to consolidate approvals. Share available enquiry or sales feedback so the next plan can build on what you learn.

The 15/30-reel managed tiers include capacity for up to 5/10 useful resources, created when relevant. Entry does not include a resource allowance. They don't replace your reels. One original reel counts once, even when published to several agreed platforms.

See package pricing →
For every packageWhat we agree before work begins.Client-recorded footage, clear responsibilities and the written terms we agree before production. No shoots included.Explore detailsClose details

Work we scope separately

These packages do not include shoots or a filming allocation. Filming crews, equipment, travel, bespoke generated footage and complex production require separate scope. YouTube output beyond the listed entitlement is separately agreed. Optional setup applies only to substantial positioning, branding or strategy work, with the scope and fee agreed first. A new logo, website or wider brand redesign is agreed as a separate scope.

Payments, revisions and commitment

Standard Managed Content: 50% at cycle start and 50% at month-end. The initial commitment is three months, then monthly; it does not require three months upfront. The 15/30-reel tiers receive reasonable collaborative revisions within the agreed direction, including client-filmed variants. Entry allows two rounds per edit. Agency mistakes are corrected without consuming rounds.

Assess the service experience over roughly 3–4 months. Plan for 6–12 months of sustained content investment for business results, without a guarantee.

Agreed before we start

Reel duration, source-footage limits, review rounds, turnaround and delivery dates, publishing destinations, source-file handoff, payment and commitment terms, and treatment of unused capacity. These go into your written proposal. Content Studio and custom retainers confirm their own billing, review allowance, commitment and notice; the standard managed three-month term does not automatically apply.

Reserved capacity, without a growing backlog

Your package reserves the agreed production capacity for its service cycle. Please provide the required inputs and approvals on time so we can use it. Unused capacity does not accumulate or carry forward automatically, including resources and the ad allowance. If anything falls short of the agreed scope, raise it with your account manager and we will address it directly. Moving publication of an existing video does not create a new original slot. Silence is never approval to publish.

Production and feedback

Standard reels are up to 90 finished seconds with up to 5 minutes of organised source per topic. Standard YouTube allows up to 30 minutes of organised source per topic. Longer reels, extensive archive/interview discovery and different treatments need scope first. One agreed approver consolidates feedback, with a target of 3 business days. Approve scripts or outlines before filming; late inputs move the affected schedule. New topics, replacement source, changed direction or preference-led reshoots are discussed before extra work.

Additional runtime, per video

For Editing Only and Managed Content, above the applicable YouTube base each begun 30-second block is US$3 per video. For an included managed video: 8:20 adds US$3; 8:45 adds US$6; 9:20 adds US$9. For editing-only: 5:20 totals US$63 and 8:00 totals US$78. Agree the target and maximum charge first. Unused minutes do not pool between videos. An unapproved overrun created by us is trimmed or absorbed; this does not buy unlimited source review or a new concept. Content Studio uses its own ten-minute base and runtime rate in the Content Studio guide.

Additional work, agreed first

Extra managed reel: US$60 within the existing direction and treatment. Extra managed YouTube up to eight minutes: US$120, including managed preparation, editing and packaging. No shoots are included. Graphics and animation relevant to the agreed editing treatment may be included. Substantially changed treatments, custom likeness/voice, shows, extra languages and bespoke production require agreement and, where needed, a separate quote before acceptance. CRM, outbound/sales operations and performance-marketing campaigns are outside the standard service. No retrospective surprise charges.

Final files and handover

Final exports and client source footage remain available for 90 days after completion or offboarding; keep your own copies. Agreed videos, thumbnails and resources are delivered. Editable projects, workflows, prompts and reusable templates, and longer storage, are separately scoped.

Managed service: notice and client recording

USD managed: 50% at cycle start, 50% at month-end. Initial three service months, then monthly; at least 30 calendar days’ written notice ending at a service-cycle boundary. Notice may be given during the initial term to end after month three. No included shoots, filming allocation or filming credits. You supply recordings, with remote recording guidance. No automatic pause or open-ended capacity freeze. Existing signed agreements and agreed client-specific exceptions remain unchanged.

Send notice by email or WhatsApp to your designated account manager; confirm the end date and final account in writing. Three months upfront is not required. A mid-cycle cancellation request does not automatically create a partial-cycle refund of reserved content capacity.

The commitment is to the agreed content work and delivery process. Views, enquiries, sales and viral results are not guaranteed.

Discuss your project →

Your next step

Tell us what you want to create.

No paid discovery call required

Tell us about your project.

Share what you want to create and what you need help with. We’ll review your requirements and reply by email about fit, scope and next steps. The package prices are available above; this enquiry does not commit you to a service.

If the form doesn’t become available, you can enquire by email instead. Complete the draft and send it to Puro.

Package and recording preferences (optional)

Package buttons fill these in for you. Open to review or change them; we confirm the final scope together.

Tell us about useful assets, expertise or access you already have, plus any deadlines or limits on time, recording, team or budget.

This does not subscribe you to marketing. Please do not include confidential customer information.

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